Insights
Guides on B2B and ecommerce templates, redesigns, local pages, and how answer engines read a site.
5 October 2026
B2B website SEO alignment means the URL that ranks, the page a buyer reads, and the enquiry the page asks for are the same object. Core Web Vitals and the site architecture decide whether that page can be crawled and used.
5 October 2026
Ecommerce website SEO design is the category and product templates: crawlable links, a stable layout, and a path to payment that works on the phone Google indexes.
5 October 2026
Generative engine optimization is the work of making a page quotable by systems such as AI Overviews, Perplexity, ChatGPT and Gemini. It does not replace crawling, indexing or a page that deserves to rank.
5 October 2026
A website redesign keeps organic traffic when every old URL has one deliberate destination, that destination returns a single 301, and the new template still answers the same query.
5 October 2026
Website design for a local business is a page that names the service and the town, and a Google listing that repeats the same name, phone, hours and categories.
20 November 2023
Rankings are a clue. Enquiries are the measurement.
19 November 2023
Set up the events that match an enquiry and ignore the rest.
19 November 2023
Name the town, the service and the proof. Then make the listing agree.
Updated 2026
A one-off submission form is not a strategy. A crawlable site is.
Updated 2026
Bought and irrelevant links are a liability. A real citation is not.
Updated 2026
A relevant picture with a plain description, sized for the page.