19 November 2023
Using GA4 without drowning in reports
GA4 will happily show you exploration reports you will never open. For a local site, mark the form submission, the tap on the phone number and the click to WhatsApp. Then look at which landing page those events came from.
That is enough to see whether the homepage, a service page or an ad is doing the work. Add more events only when you have a question they would answer.
