20 November 2023
How to measure SEO for a Kent small business
A small business in Kent does not need a dashboard of every keyword in the county. Measure the pages that match the work you sell, the towns you cover, and the enquiries that follow: form, phone and the visits that came from a map or an organic result.
If a report cannot be tied to a page or a town, it is not helping you decide what to write next. Keep a short monthly note: which pages were updated, which queries showed up, and how many people got in touch.
