Using GA4 without drowning in reports

GA4 is only useful if it answers “did anyone from Kent try to contact us?” Everything else can wait.

Set up the two events that matter

Form submit and click-to-call (or click-to-email). If those are missing, the rest of the property is decoration.

Mark internal traffic

Filter the office, the owner’s phone and the developer. Otherwise you will celebrate your own visits.

Read landing pages, not vanity totals

A spike from a national blog mention that never converts is not a win for a Borough Green firm. Look at landing pages that contain town names and service names.

FAQs

Is Universal Analytics gone?

Yes. Use GA4. Historical UA numbers are not worth rebuilding.

Do I need Tag Manager?

Helpful, not mandatory. GTM is already on lodavoice.co.uk for our own tags.

LODAVOICE is based at London CR5 2NG. Email info@lodavoice.co.uk.