Table of Contents
ToggleAbsolute vs relative links on a WordPress site
Google can follow both. The practical issue is migrations, mixed http/https and www vs non-www — not a secret ranking boost.
Use one host
lodavoice.co.uk is the canonical host. Internal links should not bounce through www or http. That wastes crawl budget and looks sloppy in Search Console.
WordPress
Most menus should be absolute to the canonical URL. Relative paths are fine in body copy if the site always runs on HTTPS.
FAQs
Does relative linking increase PageRank?
No. That is folklore.
What about CDN URLs?
Keep images on a consistent HTTPS host.
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