Table of Contents
ToggleImages that help SEO instead of slowing the site
Empty alt attributes waste accessibility and context. Huge PNGs waste Core Web Vitals. Both are common on theme demo sites.
Alt text
Describe the image as if the file failed to load. “Google Business Profile on a phone in Sevenoaks” beats “IMG_3921”. Decorative icons can have empty alt, but not 22 empty alts on a homepage.
File weight
Compress. Use modern formats where the stack allows. Lazy-load below the fold.
Local proof
Photos of the actual premises, work and team beat stock. GBP photos belong on the listing as well as the site.
FAQs
Do image sitemaps still matter?
Useful for unique product or location photos. Not a substitute for alt text.
Can I watermark everything?
Lightly. Heavy watermarks look like stock you do not own.
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