The challenge
The product pages repeated a supplier PDF. A local customer could not tell what this shop sold, how to order, or why the page belonged to them.
Kent · Retail
Kent e-commerce product pages
A Kent retailer was selling online with the same product text as every other stockist.
RetailSEOContentWeb design
Our approach
We rewrote the product pages in the shop’s own words: what the item is, who it is for, and how to buy. The pages stopped being copies of the manufacturer.
The results
- Product pages a customer can read without a supplier catalogue
- Copy that belongs to this shop, not every stockist
- A clearer path from the product to an order
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