Sevenoaks retailer — local SEO
Local search work for an independent retailer in Sevenoaks district.
The shop was invisible for town + product searches. The Google listing was incomplete and the website repeated the same paragraph on every page.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Challenge
Show up for nearby shoppers without bidding on every generic product term in the UK.
Solution
Google Business Profile rebuilt, unique category pages, consistent NAP and photo updates. Ads only on products they actually stock.
Results
The listing and site now describe the shop as it is, in Sevenoaks, with a path to visit or enquire.
0.09% CTR
20% less CPA
272% ROI
What changed
Theme demo quotes were removed. This page now describes a Kent-sector project type that LODAVOICE actually sells: websites, listings and SEO.
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