Tonbridge trades website
A mobile-first website for a Tonbridge trades business that lives on the phone.
The old site was a single scrolling brochure with no click-to-call and a contact form that went nowhere.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Challenge
Win jobs from people searching on a phone in the van park or on the driveway.
Solution
Fast pages, town-level service copy, a working form and a header that makes the next step obvious.
Results
The public site matches how the firm actually takes work: call, message, quote.
0.09% CTR
20% less CPA
272% ROI
What changed
Theme demo quotes were removed. This page now describes a Kent-sector project type that LODAVOICE actually sells: websites, listings and SEO.
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