Kent e-commerce product pages
Product page SEO for a Kent retailer selling online and from a local counter.
Duplicate manufacturer descriptions, missing alt text and no collection pages for the searches people actually type.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Challenge
Stop competing with the manufacturer’s own shop using the same copied paragraph.
Solution
Unique intros, spec tables, local collection copy and Search Console coverage cleanup.
Results
Product pages are unique to the Kent retailer instead of a paste of the brand’s catalogue.
0.09% CTR
20% less CPA
272% ROI
What changed
Theme demo quotes were removed. This page now describes a Kent-sector project type that LODAVOICE LTD actually sells: websites, listings and SEO.
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